New Jack City SF was a vintage store located in the heart of the Mission District. With a emphasis of sportswear, the selection featured a wide array of nostalgic gems from a gambit of eras.
NEW JACK
CITY
CLIENT
New Jack City
SECTOR
Founder
SCOPE
Brand Identity, Assortment, Design
We created a clear line of offering assortments that were defined by specific areas in the the store. We blended high ticket items alongside everyday affordable products.
A PERFECT
PLACE FOR
NOSTALGIA.
Ryan
Mixing my personal obsession with vintage and partnering with fellow enthusiast made this store exciting and new in the Mission. It was a great way to collect and sell pieces from my personal collection. It also inspired an in-line brand through the store.
01
Developed brand identity.
02
Collaborated on assortment.
03
Helped visual aesthetic for the store.
04
Worked on inline product.
