Dough Truck was an experimental food truck concept that blurred the line between sweet and savory. Using glazed doughnuts as the base for every sandwich, the menu reimagined comfort food with a playful twist.
DOUGH
TRUCK
CLIENT
Dough Truck
SECTOR
Founder, Creative Director
SCOPE
Menu Curator, Designer, Marketer
We used graphic design in the forefront and utilized the ethos of Booger Kids. The design of the truck, the lookbook for the menu, and the menu items were fun and playful.
GENIUS TRUCK DESIGN.
GENIUS PACKAGING.
GENIUS MENU.
Mike Hoefflinger / Director of Global Business Marketing, Facebook
As a founder and creative director, I developed the brand identity, designed the truck graphics, curated the menu concept, and led visual direction for marketing and presentation.
01
Designed brand identity.
02
Created menu concepts.
03
Led visual direction.
04
Used marketing with the community.
