I had the opportunity to create a licensed brand that would be exclusive to a big box retailer. I wanted to do something tried and true to my design aesthetic, but shake things up a bit.
MOODSWINGS
CLIENT
Moodswings
SECTOR
Founder, Creative Director
SCOPE
Art Direction, Story-Telling
This project became an experimental men's streetwear brand completely ran by our brand mascot Moses.
WITH YOU
THROUGH THE
UPS AND DOWNS
MOSES
This solo project was symbolic of my love for nostalgia.
01
Defining the brand identity and story.
02
Design concept that tie into brand aesthetic + nostalgia.
03
Creating mascot that would represent the brand for social media + online.
04
Licensed for big box retail.
