A.B.C. was a children's streetwear clothing brand proudly based out of the Bay Area, California. Founded by four Dads who have a total of 30+ years experience in the streetwear industry, the company was founded on the basis of making an alternative style of clothing for their children. A.B.C. was an acronym with multiple meanings such as Apples, Bananas, & Carrots, All Babies Count, and Art Begins w/ Children, but most importantly, it is the the first three letters of the alphabet. These 3 letters symbolize the introduction to learning and their interpretation to teaching their kids streetwear fashion.
CLIENT
A.B.C. Kidswear
SECTOR
Founder, Co-Creative Director
SCOPE
Delivered brand identity, created assortment for deliveries, and designed.


We wanted the design aesthetic for the brand to reflect our experience in the streetwear industry. Bold graphics, current messaging, and fashion forward silhouettes.
THIS WAS
A REAL
PASSION
PROJECT.
Ryan
Outside of help curate the brand identity, we spotted trends early and applied them to A.B.C.

01
Develop brand identity.
02
Product develop collections.
03
Lead visual story telling.
04
Trend spot graphics.